The Ultimate Key to Persuasion

Discussion by Swapna Peri and Saurabh Chawla

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Entrepreneurship is something that involves risk, commitment, and passion. People who have inherited these qualities from their experiences are filling the startup world.

Being an Entrepreneur is like creating something. So it has a lot to do with creativity and innovation. For this month, I felt excitement as I was about to talk to an Entrepreneur and an author, Suneel Gupta. Suneel is the co-founder and CEO of Rise, backed by Greylock and Google Ventures and One Medical.

Suneel has co-authored the book Backable with Carlye Adler, published by Hachette India. We had set a Zoom meeting to discuss more the book, Backable. Suneel joined the call, and we were all set.

THE STORY BEHIND BACKABLE

The first question that we had was about the title of the book. We wanted to know the story behind the book title 'Backable'. The book is not a general self-help book. Suneel elaborated more on why he chose this title for his book. I have been an Entrepreneur who was out there initially to raise money for my company, and I was having no success. We nodded as he continued, During that time, what I was hearing from the investors was that do you have a backable idea?

Suneel wasn't aware of what is meant by backable at that time. It's not just that the investors are looking for funding the startups. Suneel elaborated further, We all have ideas inside of us, and in a lot of ways, that's what makes us human. But what if the ideas you are having are not something that others are excited about too? When you can't get others excited about your idea, it's not just career-limiting experience but a life-limiting experience.

IT IS NOT JUST ABOUT SUCCESS!