Digital DIVA

Global Indian influencer DIIPA BULLER-KHOSLA opens up to Sakshi Sharma about building a community on the internet, and making a positive impact

- Sakshi Sharma

You’ve seen her on your Instagram feed, and now all over the internet too! She’s smart, gorgeous, and a voice for change. Diipa Buller-Khosla is a global Indian fashion and beauty influencer who has over a million followers on Instagram. Born in Delhi, she went on to study law in The Netherlands, and that’s when blogging came along. Diipa noticed a lack of Indian representation in the space, and decided to go ahead and change that. From styling tips, beauty tips, fun collabs, and everything in between, one scroll through her Instagram will have you hooked. Authentic in her approach to content creation, Diipa focuses more on being real than being perfect. Over the years, she has carved a niche for herself in the industry, and is one of the most well-known Instagram influencers out there.

Still, Diipa isn’t just known for her sartorial flamboyance and candid videos of her life; she uses her platform to raise awareness about various social issues. She has worked closely with the UN and NGOs to help women all over the world, and is the co-founder of the Post for Change foundation. Her NGO brings together the immense reach of influencers, and uses the power of social media as a transformative engine to drive change. She understands her responsibilities as an influencer, and aims to make a positive difference in people’s lives. In a conversation with Femina, Buller-Khosla talks about the evolution of content and the pros and cons of being an influencer.

What does being an internationally-recognised global Indian influencer mean to you?