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Muralidhar Sridhar, VP - AI and Machine Learning, OVP and Analytics, Prime Focus Technologies, writes about the future of AI and ML in the M&E industry.

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The increasing availability of AI tools and AI expertise is opening up concrete possibilities-across industries — to enhance operational efficiencies, tap new revenue streams, or simply gain insights for better, data-driven decision making.

For the M&E industry, 2019 is slated to be the year when the use of AI will transition from the pilot phase to early adoption. With recent breakthroughs in areas like AI-enabled Media Asset Management (MAM) and AI-assisted localisation, the stage is now set for broadcasters, studios, production houses, and OTT players, to leverage AI for reaping actual business benefits.

AI is poised to play a major role in myriad content operations, right from creation and production to post-production, marketing, and distribution. A few key use cases where we foresee AI making waves and providing excellent ROI are as below:

SPORTS – LIVE PRODUCTION AND CONSUMER EXPERIENCES

On the linear TV front, AI will help producers gain new insights from sports footage and use these for better storytelling. Specifics of player movement, the number of a player’s hits and misses, and many other fascinating details can be measured by AI on a timeline. The insights generated can be used for delivering compelling live commentary and post-match analysis sessions, to engage viewers well beyond the duration of the actual match. In addition, AI-enabled automation for creating sports highlights in near real time, will help producers and broadcasters achieve greater scale and speed.