OTT: A HOT TOPIC AT THE SOUTHEAST ASIA INTERNET VIDEO DEBATE 2019

David Godfrey, VP and GM, Bitmovin, pens down his thoughts on the nuances of OTT consumption in India

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Today, the rules of video are set by consumers, decided by the platform and device they use, and when and where they use them. The appeal of no longer having to endure multiple ad breaks and with television series’ and box sets at your fingertips - without having to wait a week for the next episode to air - is part of the reason why revenue in the OTT market has accelerated globally. The Indian OTT market, in particular, has witnessed exponential growth in recent years and is likely to be ranked among the top ten markets globally, by 2020. This is a result of increased connectivity and the region being a mobile-friendly market, which has facilitated consumers’ desires for content - anytime and anywhere.

Recently, senior executives and video engineers from India’s leading Internet video streaming companies gathered together for a one-of-a-kind debate on the future of Internet video in India and Southeast Asia, discussing the accelerating topics of OTT, multi-codecs and video production. Bitmovin’s Southeast Asia Internet Video Debate 2019 brought together a mix of attendees ranging from senior executives to engineers, product leaders, sales and marketing.

INDIA IS NOW A MULTI-CODEC COUNTRY!

One thing almost everyone agreed upon, was that India is now a multi-codec country -- H.264 is no longer the only codec in town!