NEWSROOM FACELIFT

News rooms are getting swankier by the day—thanks to the tech boom

- ANISHA GAKHAR

We have to admit it—we cannot go by one day without watching our favourite prime-time news programmes. Think: candid debates, 3D-animated weather forecasts—every aspect of news is presented to the viewers with a nonchalant ease. What looks like a no-fuss setup on screen— where we only see the news anchor churn out news real-time—actually involves an unfathomable amount of intricate technology that backs the broadcast of news from the news studio to your TV, laptop or mobile screens.

But, we all have our preferences, when it comes to the kind of news we want to consume. How often? Which topics? Long- or short-form updates? Written, video or interactive content? The growing list of options for news consumption has led to widespread change in newsrooms around the world, as media outlets jostle to cater to each of us. Digitisation of content along with new digital communication technologies has significantly reshaped the media landscape. Organisations in the news industry are more open to restructuring their processes and workflows, to optimise digital delivery and in turn, garner traction.

The newsroom ecosystem is witnessing digital transformation, in line with the global digital revolution. We live in a time in history, when people need to be rapidly updated and informed on world events. News channels need to face multiple challenges to contribute, produce from different locations and distribute simultaneously, easily and at fast speeds. This needs a portfolio of software solutions including automation modules that streamline this process.

PANDEMIC CHANGES GAME