Strength In Unity

CLAUDE SCHUCK, REGIONAL MANAGER FOR MIDDLE EAST & CENTRAL AFRICA, VEEAM, DISCUSSES HOW THE POWER OF PARTNERSHIPS IS DELIVERING BUSINESS VALUE IN A WORLD OF DATA COMPLEXITY.

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The power of partnerships has become very clear in the digitally disrupted world. Businesses in a whole host of sectors are busily working with technology providers to create innovative and exciting propositions, using the newest technologies. Some partnerships deliver much needed technical expertise, such as Audi working with Huawei on its connected car.

Collaborations can also be surprising but despite this stand, the test of time, Hewlett-Packard and Disney partnership goes back to when the way back to when Mr. Hewlett, Mr. Packard, and Mr. Disney were still involved in the main decisions of their respective companies. Despite coming from entirely different industries, their collaboration has allowed both organizations to continually innovate.

By contrast, software companies themselves have historically believed that the value of their organization lies in the software itself, often preferring to go it alone, building walls and creating closed products.

Now though, many technologists seek a level of openness from vendors, even those pursuing software that is fundamentality closed or proprietary. To put it simply, the software can only truly exist today through partnerships between vendors, and in modern IT environments, it is a marriage of storage, compute power, networking, and applications that get the job done.

The cleverness of collaboration

When it comes to solving one of the businesses’ biggest challenges – making use of data for business growth while simultaneously keeping it safe, there really is only one option; work together. Collaboration is fundamental to success.