“Cloud Telephony Has Moved From Good-to-have To A Must-Have”

Exotel is a B2B platform which provides virtual phone numbers and telephony applications to help businesses manage their business phone system via a virtual phone system. In talks with PC Quest, Shivakumar Ganesan, Co-founder & CEO of Exotel discusses how his company has impacted the growth of various businesses in a very cost effective manner.

- Anushruti Singh

How Exotel is impacting the growth graph of businesses in the Indian Market? 

Exotel is a six-year old tech company based in Bangalore. We are the largest cloud telephony platforms in Southeast Asia. We facilitate 4 million calls a day now, which is 3 times the number of calls the company did in the first year. We have touched the lives of 85 million people in India. To give you examples of business impact, I would like to highlight how Exotel and Ola Cabs collaborated. The cab aggregator kept expanding its operations all over India using Exotel’s solutions without any glitch. To also elaborate how Exotel is impacting the growth graph of businesses in the Indian Market, I am citing the sectors we see maximum demand:

Cab Aggregators: Exotel works with some of the largest cab aggregators in Asia including Ola, Uber and GoJek, to enable number masking also known as number anonymisation. What this means is that people who hail cabs and the drivers can talk to each other without knowing or accessing each other’s numbers.

Given the importance of this solution in increasing customer trust, this played an important role in their growth story as well. Last year, we helped cab aggregators safeguard the privacy of 30 million people in the country.

E commerce - AgroStar - a mobile-commerce platform is using Exotel through which farmers can procure raw material by giving a simple missed call. Given the massive penetration of mobile phones in these regions, more than 7 lakh farmers across Maharashtra, Gujarat and Rajasthan benefitted from their services since 2012.