Aaron Griffiths, design director at Battenhall, outlines what social media can teach designers.
![Reflect The Best Of Social Media](https://magarticles.magzter.com/articles/5307/311110/5bda9377eb521/Reflect-The-Best-Of-Social-Media.jpg)
It’s safe to say the simple days of web design are long gone. Designing for the internet used to be text and image working together to connect with the user. But with the growth of mobile and social media, as well as a younger generation of consumers, sites now have to suit new behaviours and expectations.
The biggest drivers of this shift have undoubtedly been Facebook, Twitter and Instagram, as over the last decade they’ve essentially changed how web traffic is funnelled, building entirely new user journeys. That’s ultimately a path we’re still on – as it continues to evolve around us now – but there are already some clear lessons that we, as web designers, can learn and factor into builds.
SIZE OF IMAGERY IS KEY
If you look at Instagram, the platform has typically attracted a younger audience but today there’s an older demographic that’s getting involved. That has in turn had an impact on how we use it, as often now the image to copy ratio per post is tailored to each specific audience – younger versus older audiences. For example, Gatwick Airport’s Humans of Gatwick series on Instagram has a very long caption aimed at a more mature audience who will read all of it, whereas a brand like Adidas focused more on the visual and less on the copy when releasing the new Solar Boost range, aimed at younger consumers.
ãã®èšäºã¯ NET ã® December 2018 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ NET ã® December 2018 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
![Camille Gribbons](https://reseuro.magzter.com/100x125/articles/5307/436389/5ea19367af754/crp_Camille-Gribbons.jpg)
Camille Gribbons
UX designer at Booking.com, Camille Gribbons reveals how she first got into the industry
![THE 5G UI REVOLUTION](https://reseuro.magzter.com/100x125/articles/5307/436389/5ea1999b1a11e/crp_USER-INTERFACE-THE-5G-UI-REVOLUTION.jpg)
THE 5G UI REVOLUTION
Tris Tolliday describes his vision of a web UI catapulted forwards by 5G
![HOW TO SHOWCASE YOUR DEV SKILLS](https://reseuro.magzter.com/100x125/articles/5307/436389/5ea190aac8a70/crp_HOW-TO-SHOWCASE-YOUR-DEV-SKILLS.jpg)
HOW TO SHOWCASE YOUR DEV SKILLS
Aude Barral shares 5 top tips for landing your dream developer job
![KNIVES OUT](https://reseuro.magzter.com/100x125/articles/5307/436389/5ea19b5ebb2a3/crp_HOW-WE-BUILT-KNIVES-OUT.jpg)
KNIVES OUT
Murder mystery film, Knives Out, grabbed everyoneâs attention, and so did the fun website that promoted it. Oblio tells Tom May how it created its innovative 3D navigation
![HOW EMOTIONAL LABOUR HINDERS WOMEN IN TECH](https://reseuro.magzter.com/100x125/articles/5307/436389/5ea198de497b9/crp_HOW-EMOTIONAL-LABOUR-HINDERS-WOMEN-IN-TECH.jpg)
HOW EMOTIONAL LABOUR HINDERS WOMEN IN TECH
Christine Brewis, head of digital marketing at Studio Graphene, discusses how gender parity in tech has changed over the last ten years, and what more can be done
![EDAN KWAN](https://reseuro.magzter.com/100x125/articles/5307/436389/5ea19610e3972/crp_PROFILE-EDAN-KWAN-lusionco.jpg)
EDAN KWAN
He swapped life as a singer for a career making eye-popping digital visuals. The Lusion founder chats to Tom May about battling demons, winning awards and where digital advertising is heading
![ANDREW COULDWELL](https://reseuro.magzter.com/100x125/articles/5307/436389/5ea19752cbade/crp_ANDREW-COULDWELL.jpg)
ANDREW COULDWELL
The Brit in LA discusses his new book on design systems, Laying the Foundations
![Top 5 Tips For Ensuring Web Content Is Accessible For All](https://reseuro.magzter.com/100x125/articles/5307/426953/5e81cd895ec52/crp_MAKING-YOUR-WEB-CONTENT-ACCESSIBLE.jpg)
Top 5 Tips For Ensuring Web Content Is Accessible For All
Merlyn Meredith outlines five top tips for ensuring web content is accessible for all
![WHAT DOES THE FUTURE HOLD FOR BROWSERS?](https://reseuro.magzter.com/100x125/articles/5307/426953/5e81b7355faee/crp_WHAT-DOES-THE-FUTURE-HOLD-FOR-BROWSERS.jpg)
WHAT DOES THE FUTURE HOLD FOR BROWSERS?
Nico Turco examines the state of play with browsers, whether developers should encourage diversity or monopoly and how Google fits into it all
![YEARS IN THE MAKING](https://reseuro.magzter.com/100x125/articles/5307/426953/5e81b32f906c9/crp_YEARS-IN-THE-MAKING.jpg)
YEARS IN THE MAKING
Exclusively for net: The latest in a series of anonymous accounts of nightmare clients