Binge-Watching Up 23% in India

As streaming video reaches an all-time high, delivering on viewers’ high-performance expectations is a key to retaining subscribers

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Online video streaming has now reached an all-time high as the world now watches them for 6 hours and 48 minutes weekly – with the same figure for Indians being 8 hours and 33 minutes or 1 hour 45 minutes higher than the global average. This is according to the new “State of Online Video 2019” research report by Limelight Networks, a leading provider of edge cloud services.

The report also found that the time spent on binge-watching is also on the rise in India, jumping more than 23 percent from last year to an average of 2 hours, 25 minutes at a time. In the global survey, Indians were also less apprehensive of preroll advertisements, with 84.8 percent being either affirmative or neutral if the content is free. The survey also revealed that Indians mostly watch online videos from home, followed by travel or commute. Since India is new to the digital bandwagon, it doesn’t come as a surprise that 89 percent are also subscribed to cable TV. This figure was observed to be the lowest for Japan, where the subscriptions turned out to be just 39 percent or less than half as compared to India.