Flexible Tech Stack Enables Rapid Customer Acquisition At Digit General Insurance

- Abhishek Raval

Insurance has been a difficult world to crack not only in terms of understanding the insurance policies but also to sell, however the use of digitalis bringing about an upheaval. It’s powering the new age digital insurance firms to ramp up businesses with enhanced customer experience. One such firm is Digit General Insurance (DGI), set up in 2017 and backed by Prem Watsa’s Fairfax Financial Holdings. The company has scored impressive numbers in just a span of one year by acquiring 1 mn customers; clocking Ì€ 350 cr premium. Kamesh Goyal, Founder & Chairman, Digit General Insurance says his mission is to make insurance simple and to use technology to automate and fasten processes and resolve customer pain points.

Digital makes it simple

DGI, by using the power of digital, wants to simplify insurance products and services, e.g. the process of break-in insurance. The policy has lapsed and the policy holder wants to renew the policy. The conventional way, used to take days in the process of the customer informing the company about the policy lapse followed by the surveyor visiting the customer and taking the photographs of the vehicle, updating the records and subsequently, a decision is taken on whether the policy should be renewed or not.