Four 'Tracks' To Future-Proof Brands

The Future Laboratory’s new microsite opens up the findings of its annual forum to all, and brands should take note

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This October, The Future Laboratory’s third annual Global Futures Forum convened in London to prompt, provoke and inspire future innovation. Bringing together a range of experts – from AI ethicists and smart city planners to mental health practitioners – it was an ideas symposium where TFL's original thinking and research combined with external experts.

The day was broken down into four distinct ‘tracks’: the future of brand purpose; future of gender; future of wellbeing; and future of youth. These became the base of the newly launched Choose Your Futures microsite. “The premise of the site was to open the conversation to the public,” explains TFL's art director Aleksandra Szymanska, “with a diversity of visual elements – photography, video and illustration, and a series of typographic animations commissioned by Nikita Iziev, to represent each track."