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The Brain Attraction
8 Days
|October 19, 2017
WHO IS SHE: YANJAA WINTERSOUL, 23. What they never taught the Mongolian-born two-time memory world champion in school were creative memory techniques. “I’d have had so much more spare time just ’cos I’d already learn everything ahead of time,” the vivacious Yanjaa tells us during her recent trip here for an Ikea Facebook Live session to test her skills in real time as the Ikea Human Catalogue, after she’d accepted the furnishing giant’s challenge to memorise its 2018 catalogue in one week. Having grown up in Mongolia, Kenya and Sweden, Yanjaa is a translator for Mongolian, Swedish and Swahili, but has also picked up “six to nine” new languages, like Icelandic, Spanish and French, using her talent.
1 You’re not born with it.
But everyone can do it, according to Yanjaa, who only picked up creative memory techniques three years ago, when she was a business student cramming for exams. “I accidentally found a memory technique book called Moon walking with Einstein. Because I had learnt all these memory techniques, I had so much free time that I decided to take part in memory competitions.”
2 To start, make up stories.
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