Reinventing and finding solutions to every problem takes sales through the roof for this young jeweller

“I have also decided to give them an assurance card on every gold purchase, which will have details such as the jewellery weight and making charges, and other quality details. If we are transparent, the brand image will improve by leaps and bounds”

- Manoj Chakraborty

Shivansh Raj Seth Director, Rajkumar Sarraf Jewellers, Ambedkarnagar, UP

Twenty-three-year-old Shivansh Raj Seth wanted to join his family business since he was a child. With his eyes on the prize, he graduated in commerce and joined his family firm — Rajkumar Sarraf Jewellers. Now the director, this third-generation jeweller’s idea took birth from the fact that his small town had no organized players. He wanted to revamp the generations-old business the moment he stepped into the leader’s shoes and thus, introduced many firsts for his customers.

THE NEED FOR A FRESH IN-STORE EXPERIENCE