Ready For A Game

Sports licensing is believed to reach $48.17 billion by 2024, which is stated as the second-biggest category in the licensing industry globally

- Gargi Bhardwaj

The enduring appeal of sports has grown exponentially over the past few decades and along with its growth has come an amazing opportunity for retailers to join in the fascinating and lucrative world of sports licensed products.

Stated as the second-biggest category in the licensing industry globally, sports licensing is believed to reach $48.17 billion by 2024, expanding at a CAGR of 6.4 per cent from 2016 to 2024, which has been valued at $24.9 billion in 2016 (as per Transparency Market Research). The growth has been spurred by the spread of many Europe’s leading sport organizations’ licensing programmes in India, credits to the growing consumer base exposed to the global content.

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