How can any business be optimized? What is the best way to maximize RoI? These are some of the questions that have always worried entrepreneurs. But to take a case in point, the food business, which has always been treated as retail’s poor cousin, has captured retail in every way and there are some lessons to be learned from here, writes Nusra.
At a time when almost everything is convenience-driven, the food business is not too far away from it. Today, almost all the top performing malls dedicate more than 75% of their space to food courts and in such a way that they provide a wide range of variety of customers in the most exuberant way. Eating out, after all, is akin to celebration. There is, in fact, a lot of innovation happening with cuisine and with consumers willing to experiment with different tastes, the food business has grown in leaps and bounds, incorporating an amazing portfolio of ingredients and flavours.
“Today, food is very much a part of our lifestyle and we want it to be served in the most convenient way. Earlier, the man of the house was responsible for getting the raw material for food that would be cooked at home. Now, regular restaurants, fine dining and street food has become the rage. Everyone wants something different,” comments Deepanshu Manchanda, co-founder and CEO ZappFresh.
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