Divine Foray Into Business

Whooping a business opportunity of Rs. 2,50,000 crore, Diviniti has excelled in the spiritual business in India for 70 years now.

- Zarafshan Shiraz

With India’s spiritual market estimated to be over $30 billion, the opportunity is now spawning a whole variety of startups and online ventures. With many taking advantage of the market’s fragmentation and low technology penetration, Diviniti is one such business that has held its fort for 70 years now and still soaring. Standing as a pioneer, it is an exclusive supplier to all car manufactures in the country. Every tenth car in the country has a Diviniti idol and more than 30 million households have Diviniti idols in their temples and drawing rooms.