We're About Value Selling, not Product Selling

- Holly Johnson 

With deep roots in the industrial and social history of India, the Birla family started building its empire more than 150 years ago. Since then, seven generations of Birlas have helped the Group maintain its heritage and transform multiple industries in line with its mission to ‘move ahead, stay ahead’. Today, the conglomerate stands tall with a turnover of INR30 billion, nine listed entities and a portfolio covering 20 industries such as automotive, engineering, manufacturing, education and IT.

The Group’s flagship company, Birla Precision Technologies (BPT) was established in 1986 as Birla Kennametal, a joint venture between the Group and Kennametal Inc (USA). The large-scale engineering enterprise has four plants across India and is a primary vendor of Kennametal throughout the US, Germany and Asia–Pacific. The company manufactures steel pipes, machine and cutting tools, iron castings, tool holders, multipurpose engines, valves and precision components of the highest quality. BPT leverages these core competencies in machining and forward integration, catering to global giants such as Cummins, Honeywell and HUSCO International, while exporting to other major customers in the US, Europe and China.