Affine: Smart Conversations With 'Atom'

Businesses are increasingly relying on analytics for decision-making.

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This truly is the way forward, if only the decision makers are provided the right analytical support. The situation is further complicated with the fast-evolving environment.

India has currently over a billion mobile subscriptions and more than 30% smartphone users. The digital penetration across much of the developed and developing world is similar or even higher. There is a paradigm shift in the way products & services are being consumed. Businesses are seeing a need to evolve faster and at times completely reinvent themselves to keep pace with the changing world.

The customers of today are moving to text based systems such as social media, chats and blogs along with continued usage of email to voice their opinion and reach out to companies. To help businesses effectively come to terms with this change from the predominantly voice communication era, there is a need for smarter customer management system.