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A Network Of The Fans By The Fans And For The Fans

Startup 360°

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September 2016

Enter Quirky Byte, a network of the Fans, by the Fans and for the Fans, feeding insightful utility driven articles to the youth of India. QuirkyByte is quirky, trendy, insightful and focuses on the young Indian market It is an online magazine providing trending and informative articles on topics ranging from health, Hollywood, food, sports, entertainment and much more — inked to forge a connect with the Gen Y in the country. 

A Network Of The Fans By The Fans And For The Fans

The conception of Quirkylilyte is as interesting as the portal itself. Aditya Goel, the founder of the online magazine, conceived the idea for setting up QuirkyBytewhile he was convalescing in the hospital for 2 years. As he had spare time on hands, he spent lot of time reading articles across social media and wasn't very pleased with the quality of content in circulation, thus conceiving the idea of utility blogging. While most networks fall for the trap of click-baits and stoop to poor quality content, this is where the differentiation for QuirkyByte lies, "QuirkyByte is driven to add value to the lives of our consumers, It is based on the concept of marginal utility, where we treat each article as a product driving utility towards the end user. If the article doesn't have any utility for them, it's vague and will never be seen on QuirkyByte," says Aditya Goel, Founder and CEO while explaining the concept behind the portal. QuirkyByte has managed to carve a n

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