We chat with Canon about their branding and marketing efforts, and trends in Asia Pacific
It’s been over 70 years since Canon was founded and for a brand that annually invests 10% of its revenue on R&D alone, there’s no denying that it has gained an iconic status few can rival. Rich history, innovative technologies, outstanding product performance – it seems like this maker of imaging and optical products has got it all figured out, both on land and underwater.
WHAT DO YOU KEEP IN MIND WHEN CREATING NEW PRODUCTS FOR UNDERWATER PHOTOGRAPHERS AND VIDEOGRAPHERS?
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Go Green: Operating in a Marine Protected Area
Setting up shop in a marine protected area (MPA) is certainly no simple feat; just ask these liveaboard and dive resort owners and reps behind some of Asia Pacific’s most well-known green businesses.
The Big Boys of the Underwater World
Whose names come to mind when you think about scuba gear? We profile three industry heavyweights.
Canon: Leaders on Land and Sea
We chat with Canon about their branding and marketing efforts, and trends in Asia Pacific