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Canon: Leaders on Land and Sea

Scuba360

Inaugural Issue - 1/2015

We chat with Canon about their branding and marketing efforts, and trends in Asia Pacific

- Dai Kichiji

It’s been over 70 years since Canon was founded and for a brand that annually invests 10% of its revenue on R&D alone, there’s no denying that it has gained an iconic status few can rival. Rich history, innovative technologies, outstanding product performance – it seems like this maker of imaging and optical products has got it all figured out, both on land and underwater.

WHAT DO YOU KEEP IN MIND WHEN CREATING NEW PRODUCTS FOR UNDERWATER PHOTOGRAPHERS AND VIDEOGRAPHERS?

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