Making Sense Of The Millenial Market

Mr. Christophe Vielle, CEO & Co-Founder of GCP Hospitality, tells us why the millennial market is important for the future of the hospitality industry

- Anton D. Javier

Tell us about hospitality trends you’ve noticed at GCP Hospitality in 2018, which dictate the direction of some of your key projects for 2019 and beyond.

One key trend we identified is the increase of millennial and Gen Z travellers. They come in various diversified groups and it is difficult to typecast them within a certain mold. What we notice is that they are looking for interactive spaces, integrating social experiences, and co-working components.

We ensure all our millennial and gen Z-oriented accommodations, such as Hostel G in Perth, Australia are equipped with state-of-the art technology, giving travellers access to good Wi-Fi connectivity and the latest mobile technology, as well as creating social spaces with strong programing, ranging from entrepreneur collaborations and lectures to up-and-coming artist showcases.