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Oman Economic Review
|December 2017
Ananth A V, Director Oman & India, LuLu Group International shares his thoughts on Oman Avenues Mall winning the Best ‘Cause related marketing campaign’ award. An OER interview.
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Oman Avenues Mall has recently won the ‘Best Cause-related Marketing Campaign’ at the recently held MENA Shopping Centre and Retailer Awards. Can you share some details about the award and the kind of competition that you were pitched against?
We at Oman Avenues Mall were honoured to receive the coveted Gold Award for the Best “Cause-related Marketing Campaign” – for our Avenues Children’s Garden, at the 2017 Middle East and North Africa Shopping Centre and Retailer Awards. The Awards are presented annually by The International Council of Shopping Centers (ICSC) and this year’s awards were held on 31st October in Dubai.
What made the award even more special for us was that, out of 16 competitors in the same category, not only was Oman Avenues Mall selected for the Gold Award; we were also the only one to win an award for a mall within the Sultanate of Oman, for the year.
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