US Advertising: Taking A Big Leap Into The Future

After serving some of the biggest corporate clients and having executed key Government campaigns over the years, OOH firm US Advertising is gearing up for a major makeover this year. The firm has adopted a whole new corporate approach and is shortly moving to a bigger facility on Rohtak Road in Delhi with a revamped brand identity and a bigger team. Outdoor Asia chats with Amit Kapoor, Director, US Advertising Agency Pvt Ltd, on how the company plans to merge seamlessly with the evolving face of the industry. Edited excerpts:

- Satarupa Chakraborty

In an increasingly competitive OOH business environment, what is the unique approach that US Advertising adopts to acquire, service and retain brands and clients?

Outdoor campaigns are always about targeting the right TG. It’s always a mix of our previous experiences, digital data capture and offline site research. Then comes the part of buying the most effective sites at the most competent rates. Our most competitive rates lead to smooth payment mechanism with our vendors and suppliers. We focus a lot on least consumed time to roll out campaigns, monitoring and post-campaign services.

We welcome third party audit to prove our authenticity. Adhering to the best and transparent services, we have been able to achieve consistent growth record and profitability. In this fiscal so far, we have already hit our business milestone of Rs 60 crore which is expected to go up to Rs 100 crore by the end of the fiscal.

Which are the markets where US Advertising commands significant presence?