The Inside Story

SANDEEP SINHA, MD, CUMMINS INDIA, ON HOW THE COMPANY IS BALANCING THE BS VI DEADLINE, WHILE SETTING THE COMPANY ON AN EXPONENTIAL GROWTH PATH.

- Jayashree Kini Mendes

FEW COMPANIES WOULD LIKE TO pronounce that they would rather be sensed than seen. But then that would also depend upon the kind of business they operate in. Luckily for Sandeep Sinha, Managing Director, Cummins India, the company operates in segments that should rightly be sensed. For that matter, the man leading the billion-dollar organisation, has himself been more sensed than heard.

Sinha likes to work behind the scenes. That’s because currently he has his hands full with deadlines. With the 2020 ultimatum of transitioning all vehicles to BS VI approaching, Sinha is working relentlessly to help customers make the move smoothly. At the recently held Auto Expo, Cummins had showcased the all-new BS VI emission compliant engines, turbocharger technologies, exhaust after-treatment technologies and solutions and solutions for BS VI compliant engines. Sinha says: “I’m focusing on three areas within Cummins India, which I shall explain shortly. The foundation is building deeper customer relationships what with the market around us changing rapidly. This is prompted by two or three major trends that we have seen in India, with the major one being emissions regulations. Cummins has always been a big proponent of bringing in more stringent emissions in any part of the world.”

Interestingly, what began as a start-up company to capitalise on a young technology, the diesel engine, has blossomed over 100 years as the company completed a century of its existence in February. The independent engine maker has grown over the decades to become a company that produces more than just diesel-powered engines. Its current line-up of products also includes generator sets, high-horsepower engines for rail and marine, turbochargers and fuel systems. It has even expanded into electrified power technology, and is developing electric and hybrid powertrain systems.