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MOBIL DTETM 20 ULTRA DELIVERS NEXT-LEVEL PERFORMANCE, A GAMECHANGER AMONG HYDRAULIC OILS
Manufacturing Today
|October 2019
LAUNCHED FIRST IN INDIA, EXXONMOBIL’S CUTTING-EDGE LUBRICANT MOBIL DTE™ 20 ULTRA SERIES OFFERS UP TO 2X OIL LIFE AND SIGNIFICANTLY BOOSTS PRODUCTIVITY, WHILE REDUCING EQUIPMENT FAILURE
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The launch of Mobil DTE™ 20 Ultra Series by ExxonMobil in Mumbai marks the beginning of a new era in the Indian lubricants sector. Developed with Mobil’s cutting-edge technologies available around the globe, the India-first launch of Mobil DTE 20 Ultra Series reflects the lubricant major’s top priority towards India as a high growth region. In an exclusive interview, Shankar Karnik, General Manager, Industrial Lubricants, ExxonMobil India, talks about the new offering and shares the company’s plans for India:
The Mobil DTE 20 Ultra Series has been launched first in India. Is it a strategic decision on part of ExxonMobilTM?
India is among the fastest growing economies in the world, with phenomenal potential for economic and industrial growth. The country is turning out to be one of the major manufacturing hubs. Building on its Make in India and Skill India initiatives, the new government has announced an investment of Rs. 100-lakh crore in the core sectors, of which Rs.30lakh crore has been earmarked for infrastructure alone. This is a fantastic opportunity and this is the market to be. ExxonMobil sees significant potential for growth in India and we want to be the early birds in bringing the best technology to the industries here, with products, distribution and application to tap the huge potential. India is the third largest lubricant market in the world and within lubricants, 40 per cent of it is hydraulic oils. So, it’s only befitting that we introduce our finest new hydraulic oil product in India first, before we take it to the rest of the world.
Speaking about Make in India, is the Mobil DTE 20 Ultra Series manufactured in India?
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