試す 金 - 無料
What's Eating Steve Ells? What Steve Ells is Eating
Inc.
|March 2024
The founder of Chipotle wants to shake up the restaurant industry again, this time with robot kitchens and plant-based food.
LAST JUNE, STEVE ELLS, WHO FOUNDED CHIPOTLE AND LAUNCHED THE RESTAURANT INDUSTRY'S FAST-CASUAL WAVE, carved out time for a vacation. The entrepreneur-who for years poured every waking hour into chopping, grilling, and packaging his burritos into what became a $20 billion company by the time he left in March 2020-headed for the Norwegian archipelago of Svalbard, roughly 800 miles south of the North Pole. Traveling by boat from there, he made daily, five-hour outings, hiking up and skiing down a series of peaks.
No part of his trip sounds relaxing to me. As we walk uptown through Manhattan's clogged streets on a brisk and bright winter afternoon, the endlessly energetic, 57-year-old Ells recounts how he climbed each peak with a pounding heart, peeling off clothing layers and stuffing them into his backpack as he went. On the way down, Ells a Colorado native and experienced skier-navigated snow conditions that varied, he says, from the texture of mashed potatoes to ice to smooth-capped surface to rock.
As Ells arrives at the front door of Kernel, his new, plant-based restaurant on Park Avenue, surrounded by office towers stocked with hungry workers, he argues that what he's doing now makes ski trekking in the Arctic seem like a day at the beach. Four years ago, Ells was ushered out of the company he proudly founded, a crushing conclusion to an episode marked by a series of foodborneillness outbreaks and critiques about the treatment of workers. That led him to do a lot of thinking about his next act. Inspired by Bill Gates's book How to Avoid a Climate Disaster, Ells decided to focus on serving sustainably sourced, healthy food. He spent $10 million of his own burrito bucks developing his latest venture, which opened in February.
このストーリーは、Inc. の March 2024 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Inc. からのその他のストーリー
Inc.
ACTION items
HOW TO NEGOTIATE PAY RAISES
3 mins
Winter 2025
Inc.
SNEAKER KING
Former Yeezy innovator Omar Bailey is disrupting the sneaker industry with his streamlined production and viral footwear drops at Fctry Lab.
3 mins
Winter 2025
Inc.
DEEP IMPACT
Reinventing decades-old technology, the founders of Vaulted Deep went underground to fight climate change.
2 mins
Winter 2025
Inc.
MAKE AI YOUR STRATEGY CONSULTANT
Traditional consulting, whether delivered by internal or external consultants, often dances around uncomfortable truths.
1 min
Winter 2025
Inc.
Takes One to Know One: The Makings of a Grade A Manufacturer
When Pure Manufacturing's founders couldn't find a reliable manufacturer for their dietary supplement company, they launched their own.
2 mins
Winter 2025
Inc.
A Renovation Business That Helps Workers Build Careers
Pennsylvania construction company Porter Family Exteriors finds success by remodeling its work culture and developing a long-view strategy for growth.
2 mins
Winter 2025
Inc.
The Blueprint: Challenging the Ad Industry to Do the Most Good
Award-winning advertising agency Elite Media, LLC, is Black-owned, women-led, and committed to producing exceptional work that serves the greater good.
3 mins
Winter 2025
Inc.
EMPOWER PLAYER
Actively Black isn't just an athleisure line—it's a movement.
3 mins
Winter 2025
Inc.
How a Biotech Engineer and Toxicologist Built a Global Brand to Change Wellness
Using patented purification methods and a community-first growth strategy, the Root Brands is redefining what it means to build a science-led wellness company.
2 mins
Winter 2025
Inc.
The CEO Who Stopped Chasing Critics and Started Growing Faster
Mahsam Raza built The Dua Brand into a multimillion-dollar fragrance company by focusing on customers who mattered most.
2 mins
Winter 2025
Listen
Translate
Change font size
