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A Delightful Dichotomy
IMPACT
|July 01, 2018
If you are a regular at Cannes Lions, then you get hit by the fantastic juxtaposition of the known and the unknown every year.
But this time it was so much more mind-altering. It was a new format and a new way of serving up content to delegates across a whole new set of venues – and yet there were the familiar benchmarks of trend-spotting, curating the best from the industry and giving us a panoramic preview of the future. And you could have an energy workout or a self defence class at the beach with pros – or exercise your mind and get that adrenaline rush inside just listening to the gurus. You could totally customize your Cannes experience and get the best package of what you were looking for. Different stages, same standards.
David Droga began proceedings with an inspiring session on being true to who you are – with every word, you began to see the extremely simple, creative, committed man behind the hero who has won the most Lions. And from then on, we saw the industry flip pretty much everything on its head.
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