Hospitality With Religious Festivity

India is a modern nation with an ancient vibrant civilisation.

- Swarnendu Biswas

Ours is a land of diverse languages, religions and cuisines, which are integral part of India’s essentially pluralistic culture. The country celebrates most of the religious festivities with grandeur and fervour. It goes without saying that religion and festivities are the soul of India.

In fact, besides Bollywood and cricket, religious festivities are the only other abiding passion of India which garners massive and enduring popularity, year and year, throughout the country. The awesome popularity of all these three facets are even not much influenced by three potent forces of India’s recent economic and political climate — inflation, corruption and election — which otherwise have wide-ranging influence in India.

The only difference is that India’s passion for Bollywood and cricket are twentieth-century phenomenon and are integral part of its modern and post-modern culture, whereas India’s passion for religious festivities dates back to millennia, and are part of its perennial cultural cosmos. All these three have awesome revenue earning potential, which many a time are reflected into business realties.

It would be pragmatic for the hospitality industry of India to further explore India’s enduring passion for religious festivities to generate handsome revenues. By doing this exercise, the industry can counter its lean phases.

“At Hyatt Regency Delhi, we aim to ensure an exquisite festive experience for all our patrons from overseas as well as domestic guests. A lot of festivals make a difference to the revenue game in India. For e.g. on Eid, we had a package for guests from UAE and Arab countries. Because of this, we saw a sudden increase in business as a lot of people visit their families and plan a staycation with us,” asserted Aseem Kapoor, General manager at Hyatt Regency Delhi.