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What Is A Gig Economy?
Hospitality Talk
|March - April 2021
With the only priority now being to increase the revenues, the thought of looking at gig workers is the growing trend.
Recent data released by the Centre for Monitoring Indian Economy (CMIE) stated that India’s unemployment rate stands at 6.9 per cent in February 2021. Though the numbers are climbing gradually but the overall scenario looks tough. In a post-pandemic world, change is the only constant as it’s the ‘survival of the fittest’ for most companies. Current times call for companies to be innovative and forward thinking, the hospitality industry is no different. Being majorly affected by the pandemic, the industry globally is barely reviving back with a glim ray of hope amidst the so-called ‘second wave’. The only priority now being to increase the revenues and get back on the growth track. In such situations, where work from home is still the norm, the thought of looking at gig or rather (freelance) workers is the growing trend. So, the question that arises is what is a gig economy?
THE CONCEPT
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