The Problem With Rising Attrition

The rising rate of attrition in the industry makes business challenging. Experts explain how.

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GURMEET SINGH Senior Area Director - Human Resources (South Asia) Marriott International

Acknowledging industry’s attributes

With a rampant upsurge in attrition industry-wide, we acknowledge that this is a high-pressure job with a comparatively lower benchmark in compensation. The challenge that we see is not remaining the first choice for young graduates, as a good number of millennials are choosing other service industries where they see attractive short-term growth opportunities. As the industry is expanding exponentially, the migration of talent to other companies or even industries is a reality. We are still acquiring the needed talent locally, however, there is a need for the industry to dig deeper and identify the real factors leading to such attrition.

At Marriott, we recognise that while money can undoubtedly cause a movement, it may not necessarily motivate and retain associates. During hiring, we ensure that we select candidates with values that resonate with Marriott’s culture.

We also make use of new-age platforms such as social media, mobile Apps, GRS (Global Recruitment System), and an internal intranet-based tool called ERT (External Ready Talent).

Building a stronger core