TO HAVE A SUCCESSFUL CAREER at McDonald’s, one must make peace with the practice of putting “Mc” in front every noun that will take it. Customers can order Egg McMuffins and McGriddles for McDelivery. Employees at the old corporate campus caught the McShuttle. Executives who leave a frustrating meeting are McOverIt.
But in 2016, “McFamily” was struck from the company’s lexicon. The term was more than a feel-good name for the burger giant’s collection of employees—it embodied the cohesiveness and shared fate of everyone who made up the McDonald’s system.
Former McDonald’s CEO Steve Easterbrook found the word distasteful. To him, it was “soft and represented the past”, says a former executive, and embodied the mindset hindering the company’s performance. Easterbrook, a Brit who had come up through McDonald’s U.K., had been tapped by the board in January 2015 to turn the struggling restaurant behemoth around. Consumer preferences had changed, and the home of the Big Mac and “Billions Served” could no longer simply wield its massive scale to stay ahead of the competition. Easterbrook pledged to become an “internal activist” and bring about radical change—including eradicating the cronyism and paternalism that McFamily seemed to represent.
In February 2016, the company held a town hall announcing the death of McFamily. The message: You couldn’t pick your family members, but you could pick your team. From then on, they would collectively be known as McTeam.
この記事は Fortune India の June 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Fortune India の June 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
THE SCOOP ONSTREAMING
A closer look at all the ways you can watch TV today
Hey Dad, Can You Help Me Return the Picasso I Stole?
A painting went missing in 1969, then turned up at a museums doorstep. No one knew how or why—until now.
A Week Under My Son's Roof
When roles reverse, it’s payback time
HOA HORROR STORIES
The good, the bad and the utterly bizarre!
WHEN A SNAKE FELL FROM THE SKY
THE WOMAN ON THE LAWN MOWER THOUGHT THAT WAS BADESPECIALLY WHEN IT HIT HER. THEN THE HAWK SWOOPED IN.
IS EVERYONE ON OZEMPIC?
Everything you need to know about the new diabetes drugs shaping the weight-loss revolution
Why Water Workouts Work
Swimming and other aquatic exercises have special benefits
Doing Dad's Bucket List
Laura Carney's father died suddenly, with unfinished business. So she started checking off the items for him.
DO MORE WITH YOUR TECH
You're undoubtedly missing out on cool features that can help make life easier, safer, even more fun
Surf's Up... Again
A Hawaiian helps victims of a devastating fire in the most Hawaiian way possible
Cue the BBQ
A bowl of bulgogi is a treat for your taste buds
Popping the Question
Engagement stories from both sides of the bend
WOMAN, FROG, AND DEVIL
January Wojnicz, a retired civil servant and a landowner, was a splendid man, as they said in Lwów, handsome and dignified.
THE STASI FILES
Piecing together the secrets of East Germany’s past.
ONWARD AND UPWARD WITH THE ARTS - SHOWSTOPPERS
A Tony-winning musical director faces her first Broadway miss.
HIGHER AND HIGHER
To preserve humanity—and the planet—should we give up growth?
MAXED OUT
“Furiosa: A Mad Max Saga.”
DESERT ISLAND
Tastes of Hawati abound in Las Vegas.
NOTICE OF SECURITY INCIDENT
By now you are aware that you are the victim of a data breach.
MY FATHER'S COURT
The Detroit Pistons became his second family.
LAND OF MAKE-BELIEVE
Zach Horwitz was a mystifying presence on the big screen, until the F.B.I. showed up.
THOROUGHLY MODERN
Yuja Wang uses her star power to lead audiences out of their comfort zones.
THE PERFECTIONIST
Why we're still catching up to Brancusi.
OLD ENGLISH
“Player Kings,”\"The Cherry Orchard,” and \"London Tide.”
AI COMPANIES MAKE FRESH SAFETY PROMISE AT SEOUL SUMMIT, NATIONS AGREE TO ALIGN WORK ON RISKS
Leading artificial intelligence companies made a fresh pledge at a mini-summit this week to develop AI safely, while world leaders agreed to build a network of publicly backed safety institutes to advance research and testing of the technology.
IS THAT 'HER'? OPENAI PAUSES A CHATGPT VOICE AFTER SOME SAY IT SOUNDS LIKE SCARLETT JOHANSSON
OpenAI says it plans to halt the use of one of its ChatGPT voices after some users said it sounded like Scarlett Johansson, who famously voiced a fictional, and at the time futuristic, AI assistant in the 2013 film “Her.”
TAIWAN IS SELLING MORE TO THE US THAN CHINA IN MAJOR SHIFT AWAY FROM BEIJING
Whether it’s tapioca balls or computer chips, Taiwan is stretching toward the United States and away from China — the world’s No. 2 economy that threatens to take the democratically ruled island by force if necessary.
FCC TO CONSIDER RULES FOR AI-GENERATED POLITICAL ADS ON TV AND RADIO, BUT CAN'T TOUCH STREAMING
The head of the Federal Communications Commission introduced on Wednesday a proposal to require political advertisers to disclose when they use content generated by artificial intelligence in broadcast television and radio ads.
Q&A: CIA'S CHIEF TECHNOLOGIST'S CAUTIOUS EMBRACE OF GENERATIVE AI
Knowledge advantage can save lives, win wars and avert disaster.
Mac + iPad
THE VERY BEST FEATURES OF BOTH PLATFORMS WORKING TOGETHER