Forbes 30 Under 30

The young changemakers on our 13th annual Forbes 30 Under 30 are putting their intelligence into artificial intelligence.

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They're automating more than ever, deploying AI in manufacturing (powering more-sustainable delivery routes), marketing (mass customized ads) and much more. As for the rest of the entrepreneurs on the 2024 Forbes 30 Under 30: They're fighting climate change with carbon credit marketplaces, reinventing the 911 call, building banks and brewing up eco-friendly plastics. To assemble the list, Forbes editors (with the expertise of independent judges) evaluated more than 11,000 candidates, judging them on financials, impact, creativity and potential. The final product: 600 go-getters across 20 industries-and an advance peek into things to come.

KENDALL JENNER

Age: 28. Founder 818 Tequila