THE MIDDLE EAST'S TOP 50 TRAVEL & TOURISM LEADERS

The travel and tourism industry experienced a revival in 2021, following one of the worst years the sector has ever seen.

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Though the industry has not yet returned to pre-pandemic levels, its recovery so far has been significant. For example, Jordan’s Queen Alia International Airport welcomed 122% more passengers in 2021 than it did in 2020. And the hotel sector is also poised for growth, with Marriott International expected to open around 25 new properties in the region this year.

Some new trends have also had an impact. Working remotely has today become commonplace for many employees, with big tech companies like Twitter, Meta, and Amazon leading the way. This means that hospitality venues are being used as make-shift offices for travelers, as well as residents seeking a change in their working environment. On the financial side, most travel companies are now favoring an asset-light approach. The separation between the management of operations and real-estate assets now allows hospitality companies to focus on their core business.