Mapping Opportunities

Bvarta’s location intelligence service helps companies to better navigate business.

- Ardian Wibisono

“Location, location, location,” a maxim once the purview of the property industry, has found a new lease of life in the digital world of big data. A good location is one of the key factors that determine whether a mall, a store, a restaurant or a movie theatre could attract customers and thrive in business. In today’s world of technology adoption, with smartphones, applications and the internet of things (IoT) tracking where we are and what we do, there is now on offer infinite amounts of precious data; data, which when well translated, can help entrepreneurs and corporations look for greater insights when choosing a particular location.

Local start-up “location intelligence” company, PT Bhumi Varta Technology (Bvarta), seeks to help companies pull insights from big data. To achieve this, the company enriches spatial information with other data like demographic, social-economic status (SES), point of interest (POI), zoning regulations, land value, and people traffic. With this merging of data, Bvarta can help identify consumer trends and behaviors and collect a variety of information on niche markets, enabling better decisions making, delivering better products and services and help mitigate uncertainties. Globally, location intelligence is a huge business. According to India & US-based market research and consulting company Grand View Research, the global location intelligence market size was valued at $10.6 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 15.2% until 2027.