Taking Legacy Online

Anant Goenkas digital strategy has put the Indian Express Group website firmly among the top three news sites in the country.

- Salil Panchal

Anant Goenka, executive director of the Indian Express Group—and son of Indian Express Group Chairman Viveck Goenka—would appear to be in an unenviable position. After all, the business of news publishing in India has always been tough and now with ever-evolving digital technology and usage, and intense competition, it’s only become tougher.

But Goenka, who joined the Indian Express Group in 2012, taking charge of the digital media division, has made major strides in just six years.

When he joined the family-owned unlisted print media conglomerate founded by his great-grandfather Ramnath Goenka in 1936, the flagship brand was ranked No 15 in terms of news websites visited, according to Nasdaq-listed cross-platform measurement company comScore.

Now, with 130 million unique views (UVs) per month, it is at No 3 among news sites, behind The Times of India