An inclusive approach to innovation

MRM reaps the benefits of bringing clients and other stakeholders into the process

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When it comes to innovation, more voices often lead to better ideas. That’s why MRM, a customer relationship marketing agency—part of the advertising giant Interpublic Group and the McCann Worldgroup network—doesn’t limit brainstorming to its own staff members. The company’s LAB13 innovation studio relies on co-creation from clients and outside experts, an initiative that helped earn MRM a spot on Fast Company’s list of Best Workplaces for Innovators. Here, Global Chief Executive Officer Kate MacNevin discusses the benefits of the in-house innovation incubator.

Innovation often happens behind closed doors and away from clients’ eyes. Why involve them in the process?