You Can't Buy Product-Market Fit

You can buy marketing. You can buy sales. You can buy attention. But don’t confuse those things for what’s most important

- By Adam Bornstein

Q “I want to increase my sales. Does that mean I need to buy ads?”

—EDWARD, ST. LOUIS

Sure, you can buy sales. That’s what paid media is—it gives you access to a large audience and helps you test your messaging. But there’s a downside to it. Paid media can trick people into conflating sales with demand. It can also make entrepreneurs with smaller budgets feel like they have no shot at truly connecting with their audience.

I’m here to tell you that's the case. You can buy your way into sales, but you can’t buy your way into a product-market fit—and that is the thing you should be most focused on.