How Small Companies Can Get Big PR

Think you’re too small to get press coverage? You’re just not selling yourself properly

- By Natasha Zo

Does your company deserve press? Many business owners say no. I run a PR agency, and entrepreneurs often tell me they believe their brand is too small, too fresh, or in some way unfit for coverage. But that’s not their real problem—instead, they just don’t know how to sell their expertise. Here are three scenarios that any thought leader or personal brand can use to successfully pitch media.

1 Name what you see.

Have you spotted a trend? Give it a name.