試す 金 - 無料
Focus On Your Mission
Entrepreneur
|Startups Fall - Winter 2020
Our worlds may feel shaken. But we’re actually much sturdier than we think.
You are not what you do. You are why you do it. This is an especially important distinction today. The what and the why are two different things—and if you confuse the two, then you are not prepared for change. You will be disoriented and rocked, unable to envision a way forward. But if you see what and why as separate, then you become more adaptable. You become less afraid. You feel more in control.
That’s very abstract, so let’s talk specifics. We’ll start big.
I have a general theory about why people fear change: It’s because change makes familiar things look unrecognizable. In the 1950s, for example, people connected over bowling leagues and pasta dinners. This was their definition of community. Now that 1950s generation looks at young people today and they panic— because they see no bowling leagues and pasta dinners! Instead, they see WhatsApp groups and TikTok, and they assume that those tools can’t possibly build meaningful connections. The older generation therefore believes that community is gone.
このストーリーは、Entrepreneur の Startups Fall - Winter 2020 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Entrepreneur からのその他のストーリー
Entrepreneur US
LISTINGS KEY
This shows how long a company has been in business and how long it has been franchising.
1 min
January - February 2026
Entrepreneur US
Raise Prices or Cut Staff? What About Neither?
When times are tough, franchises don't have to make major sacrifices. They just need to rethink value.
8 mins
January - February 2026
Entrepreneur US
UNDERSTANDING THE RANKING
This is how Entrepreneur creates the Franchise 500 -and how all these brands are evaluated.
2 mins
January - February 2026
Entrepreneur US
DIARY of a Franchisee
Raul Larez owns two Batteries Plus franchises, but still has plenty of time for family. We asked him to keep a diary of one average day—so you can see what his life is like.
4 mins
January - February 2026
Entrepreneur US
FRANCHISE 500 TOP 10: Meet the Leaders of the Franchise 500
Meet the Leaders of the Franchise 500®
23 mins
January - February 2026
Entrepreneur US
Freshest New IDEAS
What's coming next in franchising? Check out these eight innovative brands, which started franchising recently—and might reach the Franchise 500 soon.
3 mins
January - February 2026
Entrepreneur US
The Marketing Genius Behind the Best Brands
It's not just about smart messaging. It's about a keen understanding of human psychology. Here's what Guinness, Kraft, Dyson, Apple, and Pringles get right—and how to become a better marketer.
11 mins
January - February 2026
Entrepreneur US
How to BUILD (and Market) a Franchise for Very Little Money
Want to turn a tiny hometown business into a franchise with hundreds of locations? The cofounder of L&L Hawaiian Barbecue, shares his story—and his secrets.
23 mins
January - February 2026
Entrepreneur US
What Can't AI Do?
As AI automates our business operations, we asked six leaders: What will humans remain indispensable to you for?
3 mins
January - February 2026
Entrepreneur US
Get the Best Out of Your Team
Your “hardest workers” might also be your biggest problem. To measure success properly, use the playbook.
2 mins
January - February 2026
Translate
Change font size

