Can Entrepreneurship Save Us?

After Hurricane Maria savaged PUERTO RICO, a man named JESSE LEVIN dropped in with a bold vision: He’d use what he’d learned as an entrepreneur and apply it to disaster relief. And it worked.

- Andy Isaacson

When Hurricane Maria raked across Puerto Rico last September with wind speeds of up to 155 miles per hour, it left a path of unprecedented destruction. The storm flattened houses and forests, flooded towns, and made hundreds of thousands of people homeless. It knocked out most of the island’s power grid, leaving nearly all 3.7 million residents in the dark, and severed 95 percent of cell networks as well as 85 percent of aboveground phone and internet cables. Eighty percent of the island’s crops were decimated.

Once the hurricane moved on, an all-toocommon aftermath unfolded. Local emergency responders became overwhelmed. There was, memorably, public fighting among political officials—San Juan’s mayor versus President Trump. Relief agencies and volunteers flooded in. People who wanted to help could find long lists of organizations to donate to, though, as is typical after a disaster, it wasn’t clear where the money was best spent. Dollars often flowed indiscriminately.

Ten days after the hurricane, a different kind of responder arrived on the island. His name was Jesse Levin, a 32-year-old serial entrepreneur with close-cropped hair and aviators, and the cofounder of a series of rock-climbing gyms called Brooklyn Boulders. He had no military background, though he had volunteered in past disaster zones and spoke the language of relief—casually discussing “air assets” and “force multipliers.” Before he arrived he’d made plans to help, help that didn’t necessarily involve the cluster of government agencies and NGOs that were scrambling to advance their operations. “It was mind-boggling,” he recalls now. “There was just completely ineffective communication going on.”

A rented jeep was waiting for him.