❝It Is Crucial To Keep Up With The Times❞

Ram Kumar Gupta CFO and Director of Finance, Bata India

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In times of current uncertainty, as a CFO which aspects of the business do you give most meaning to?

During these unprecedented times, capital conservation is absolutely paramount. We follow the ‘cash is king’ mantra in our organisation and work collectively towards achieving business growth. As a CFO, one needs to anchor oneself in an increasingly volatile landscape, facing a series of operational and cultural challenges. At a tactical level, we need to implement processes to combat lingering pushback to automation within the organisation and to also leverage all the data at one’s disposal. It is crucial to keep up with the times and embrace evolution, steer the organisation in a way that we transform financial productivity, constantly retool and retain talent, and become a data-driven company. Once the technology is in place, we have to continue to evolve and position ourselves as a transformative force.

What in your estimate will be the impact of the pandemic on consumer behaviour and demand and how will Bata India navigate this?