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Why The World Still Needs Ted
Campaign Middle East
|May 14, 2017
With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.
Facts seem to be an endangered species these days. We are supposedly living in a “post-truth world”. #FakeNews and #AlternativeFacts are the two most depressing hashtags of recent times. Facebook, the BBC and Google are doing what they can to combat this but it sometimes feels like fighting a losing battle. Experts seem equally threatened. Knowledge is powerless.
Coupled with this assault on facts, we also have never had more pressure on our time. A recent New York Times article quoted Microsoft research showing that we now have a shorter attention span than goldfish – down to a mere eight seconds from 12 in 2000. Microsoft chief executive Satya Nadella said: “The true scarce commodity of the near future will be human attention.”
So as I sit here at the TED2017 conference in Vancouver, I ask myself: “Does the world need TED?” What role do 18-minute expert talks have in a world where facts matter so little? When we don’t have a second to ourselves, how can we find 1,000-plus seconds to watch someone talk about technology, entertainment or design? Should we care? Shouldn’t we just pack it all up in a quaint little box marked “yesterday”?
このストーリーは、Campaign Middle East の May 14, 2017 版からのものです。
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