With a purely digital research solution in the MENA region, youGov CEO Stephan Shakespeare unveils the reasons why online research is leading the transformation of market research in the Arab world
Today 173 million people are connected online in the Arab world, and by 2021, just three years from now, it is projected that 47 million new internet users, 45 million new mobile broadband users and 160 million new social media users will come online in the region (according to the Mohammed Bin Rashid School of Government). It is no longer a case of if but when the Middle East and North Africa will be a fully digital-led economy.
Despite generational divides, a critical mass of people in the Arab region are embracing the internet in every aspect of life. The adoption of big-data-driven approaches by businesses large and small shows they are very aware of the power of data to drive the region’s future growth, happiness and superiority.
Driven by the technological vision of its government and Smart Dubai initiative, last year the UAE was ranked the most digitally advanced country in the Arab world by the World Economic Forum. Businesses are tapping into the rapidly evolving local taste for technology across the region; digital start-ups are on the rise, inspired in part by global heavyweights such as Amazon, Google, Facebook and LinkedIn, who are investing heavily in the Arab world.
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MXR Joshua Ambient Echo
ITâS AMAZING HOW many players have chased after and adopted the Edgeâs signature delay tone.
PHANTOM PAIN
The unseen side of the occult in PHASMOPHOBIA
OFF PUTTING
Lee Carvallo's PUTTING CHALLENGE 2: another great Simpsons fan game
EIYUDEN CHRONICLE: HUNDRED HEROES
Spiritual successor to Suikoden promises an grand adventure
VINDIGTUS: DEFYING FATE
Enjoy a spin-off from a long-running Korean MMO
PAWN COCKTAIL
DRAGON'S DOGMA 2 is an exceptional and sometimes infuriating RPG
GET STARTED IN HELLDIVERS 2
Take to the stars and fight for managed democracy.
SECOND COMING
CEDRIC BURNSIDE, GRANDSON OF MISSISSIPPI BLUESMAN R.L. BURNSIDE, PROFESSES HIS HILL COUNTRY LOVE
KEITH SCOTT
From \"Cuts Like a Knife\" to \"Summer of '69,\" the Canadian guitar great discusses the gear and solos that have fueled Bryan Adams' music for more than 40 years
GRIM FANDANGO
Death is a slave to the city in LucasArts' last great adventure.
THE 30 GREATEST GARDEN STATE GUITARISTS OF ALL TIME
New Jersey derives much of its water from New Yorkâs Catskill Mountains. Low in calcium and magnesium, itâs a naturally soft water thatâs ideally suited for bread flour. And, of course, that means itâs also a crucial component in the making of New Jersey pizza, which everybody knows is the best in the United States. (Oh, you wanna argue about it? How about this? Fuggedaboudit!)
SONG OF MYSELF
\"MILES DAVIS ONCE SAID, 'SOMETIMES IT TAKES A WHILE TO SOUND LIKE YOURSELF\"\"
BEST BEHAVIOR
Donkey Crew's lead gameplay developer, SERGII GREBEN, on programming AI for NPCs
THE GOD FACTORY
A group of players built a record-breaking plant
MELTDOWN
Your biggest threat in FROSTPUNK 2 isn't a storm of snow. It's the tide of humanity
DEMMEL-ITION MAN
HOW FATE (AND PERSISTENCE) LED FORMER MACHINE HEAD GUITARIST PHIL DEMMEL TO A TREASURED SPOT IN KERRY KING'S BAND
CELEBRATING 10 YEARS OF THE ELDER SCROLLS ONLINE
Few online RPGs have transformed as much in the past decade as The Elder Scrolls Online. First debuting in April of 2014 as a confused, awkward thing, loved by few. Today, it proudly stands alongside its single-player peers. Hereâs how TESO escaped Oblivionâs grasp and reconnected with Elder Scrolls fans.
RETURN OF THE KING
RETURNS FROM THE ASHES WITH FROM HELL I RISE, THE HIGHLY ANTICIPATED DEBUT ALBUM FROM HIS EPONYMOUS NEW ALL-STAR BAND. HE ALSO ADDRESSES THE END OF SLAYER, THIS YEAR'S SURPRISE REUNION SHOWS AND HIS CHEMISTRY WITH GUITARIST PHIL DEMMEL
LEVEL ZERO: EXTRACTION
Tarkov meets Alien in this terrifying extraction shooter
OLD WORLD BLUES
The beautiful HORIZON: FORBIDDEN WEST COMPLETE EDITION struggles to move on
The Dandy Warhols
\"SMELLY BOY ROCK\" RULES THE DAY ON THE PORTLAND ALT-ROCKERS' RIFF-DRIVEN NEW RELEASE
The Pineapple Thief
THE BAND FROM THE RURAL BACKWOODS OF SOUTH-WEST U.K. WHO TOOK THE PROG-ROCK WORLD BY STORM
DigiTech SDRUM Strummable Drums pedal
DIGITECH CALLS THE SDRUM a âstrummable drumsâ pedal, but thatâs really only a small fraction of what this powerful device can do.
Sometime in February
TRISTAN AUMAN INJECTS HIS BAND'S WILDLY ADDICTIVE PROGRESSIVE METAL WITH CLEVER HOOKS, GONZO SHRED AND ARRESTING MOMENTS OF AMBIENT BEAUTY
THE AXES OF A KING
KERRY KING'S JOURNEY FROM B.C. RICH TO ESP TO DEAN
ALMA MATER
Horror is a family affair in FEAR
UNREAL TOURNAMENT 2004
TWENTY YEARS AGO, ONE OF THE GREATEST FPS FRANCHISES ON PC PEAKED WITH UNREAL TOURNAMENT 2004. REMARKABLE IN ITS OWN RIGHT, ITS STRIKING LEGACY EXTENDS TO ITS ROLE AS A PLATFORM FOR MODS THAT WOULD TURN INTO ENDURING STANDALONE FRANCHISES, AND ITS INFLUENCE ON LATER GAMES, ESPECIALLY ROCKET LEAGUE.
AMERICAN CHRONICLES - THE RIGHT TO HUG
Children are fighting to visit their parents in county jails.
A REPORTER AT LARGE - CONVICTION
Lucy Letby, the most notorious nurse in Britain, was found guilty of killing seven babies. Did she do it?
PERSONAL HISTORY - TABULA RASA
THE WORDLE PHILOSOPHY