DDB and Horizon FCB win Danone contracts

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DDB’s contract is with the Saudi joint venture of the French food company. Paul Kenny, chief marketing officer at Al Safi Danone, said: “Al Safi Danone are delighted to appoint DDB Dubai as their new agency to oversee their full brand portfolio across the GCC. We have already got off to a flying start with three fully fledged, newly crafted campaigns on three of our brands. The initial results are extremely promising and they reflect the quality of the creative work that’s based on a deep understanding of our markets and key consumer insights.”