Digital Disruption Necessitates Managed Services

- Arun Kumar Singh

Enterprises across the industry segments are realizing how the digital evolution can help them remain relevant, differential, win and be the leader. A flavor and fragrance firm uses technology to find if the customer really likes a smell, a retailer uses beacon to track the movement of customers inside the store thus knowing their preferences and providing appropriate buying stimulus, utility firm uses IoT to smartly measure the use of its services and thereafter provide advice on the use of its services, healthcare providers use wearable and the existing data with them to create a persuasion engine for their customers. Air travel industry is using technology for online ticketing, surge pricing, in-flight entertainment and customer preference tracking. In every industry the impact of digital disruption is evident. Hardly any business process remains un-impacted.

The demand thus created for the enterprise IT group is pretty unique. Digital disruption led by social, mobility, analytics, AI and IoT is leading to numerous smaller, short-term projects. It’s a debatable proposition if business use cases are leading the technology or technology is creating new business use cases. The imperative to the enterprise architecture team is that they must be innovative and come out with differentiating, effective and efficient use cases that lead to higher value creation. Thus the enterprise and IT architecture team is continuously in pursuit of better, leading solutions. Imagine an entity that has not just cumulative knowledge of the architectural use cases for an industry, but also has understanding of the evolution of use cases based upon evolving technologi