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Rankin's Vantage Vision
CEO India
|February 2018
Celebrated Photographer, John Rankin Waddell, Creates a Portfolio and Film on His Bold Artistic Vision Based on the Brief That ‘beautiful Won’t Be Tamed’, to Launch New Aston Martin Vantage
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The new Aston Martin Vantage has made its global debut with a unique portfolio of imagery and film by Rankin, one of the most influential photographers of our generation. The London-based photographer has been at the forefront of commercial and editorial innovation since he co-founded the magazine Dazed and Confused in 1992, bringing a unique aesthetic to fashion shoots and portraiture.
Over the course of a high-profile career, Rankin has taken the portraits of the Queen of England, Daniel Craig, Kate Moss, David Bowie, Monica Bellucci and many hundreds more. He has also published around 30 books and been a key driver behind major charity and commercial campaigns for a number of key brands around the world.
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