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WAKE UP, ADVERTISING!
Businessworld
|December 01, 2021
Advertising continues to reinforce implicit codes in its portrayal of women even though the real women no longer represent those stereotypes
— The film opens with a family at breakfast. Each member has a different demand. No problem! The packaged instant food brand lets her whip it up in minutes, that too, with chutney and a smile.
— A pile of dishes clutters the sink. The man decides to come to the rescue and take on the load. His wife is so impressed, she praises him to the point of being indebted.
— A lady gets into a cab. Dazzled by her beauty, the driver can’t help but stare at her. And she just coyly smiles.social media crisis strategy,
Sounds familiar? These are ads that have been flashed in our faces, so much so that we don’t even give them a second look. But who are these women they represent because real women moved miles ahead, a long time ago!
The Stubbornness of Implicit Codes
このストーリーは、Businessworld の December 01, 2021 版からのものです。
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