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Businessworld
|January 06, 2018
Smarter Travel
TODAY, INDIA is at an inflection point when it comes to digital transformation. With Internet now integral to urban life and deepening smartphone penetration, there is a massive change in people’s consumption patterns.
The growth of the mobile market in India is not surprising. As per Mary Meeker’s Internet trends 2017 report, cheaper wireless data is encouraging greater smartphone ownership and has caused data consumption to jump 9X year over year. While we have seen a lot of technological transformations over the last two decades, there is set to be an exponential growth of the kind not witnessed before in technological innovations.
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