Magzter GOLDで無制限に

Magzter GOLDで無制限に

10,000以上の雑誌、新聞、プレミアム記事に無制限にアクセスできます。

$149.99
 
$74.99/年
The Perfect Holiday Gift Gift Now

No Bed Of Roses

Businessworld

|

December 22, 2018

The new regime will inherit tall targets like doubling farmers’ income, along with policies that have not worked – and a drought

- Prabodh Krishna

No Bed Of Roses

IN HIS LAST BUDGET SPEECH Union Minister for Finance, Arun Jaitley had said, “My government is committed for the welfare of farmers. For decades, (the) country’s agriculture policy and programme had remained production centric. We have sought to effect a paradigm shift.” Indeed, the Bharatiya Janata Party (BJP) led coalition at the Centre has over the last four years announced a plethora of policy measures that aim to double income levels of Indian farmers and energise the rural economy. As the term of the present government draws to a close, statistics though, throw up scary paradoxes.

Presenting a paper at the Indian Agriculture Outlook Forum — 2018, Pramod Kumar of the Institute of Social & Economic Change, for instance, claimed that the rural economy’s contribution to India’s total gross domestic product (GDP) was actually expected to slide from 47 per cent in 2011-12 to 44 per cent in 2020-21. The following year incidentally, is the targeted deadline for doubling farmers’ income. The rural economy’s share of the GDP is projected to plummet further to 40 per cent by 2032-33. These projections belie the professed paradigm shift in the policy on agriculture.

In the paper titled, Demand and supply forecasts of foodgrains, oilseeds, horticulture and animal products, Kumar also predicts a steady rise in the rural population from 835.4 million in 2011-12 to 900 million by 2021-22. By 2025-26, when India’s total population is likely to shoot up to 1.447 billion, 918 million people will probably live in the rural hinterland. A rising rural population will only accelerate the pace at which landholdings get fragmented.

Businessworld からのその他のストーリー

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back