試す - 無料

Convertibles- Soak Up The Sun And Drive In Style

Businessworld

|

September 15th, 2018

Is there a practical purpose these convertibles serve? The answer is no. The truth is, these cars are all about enjoying life to the fullest.

- Siddharth Shankar

Convertibles- Soak Up The Sun And Drive In Style

Anyone who loves automobiles must own at least one convertible before he dies — goes a saying among car enthusiasts. The truth is, no car, and certainly no SUV, can touch the romance and adventure of a convertible, the possibilities that open up the second you open that roof.

Convertibles today are safer, more practical and better built than before. And thanks to tighter-fitting soft-tops and the rise of retractable hardtops, seasonal hibernation is no longer a must. Convertible tops today can seal the interiors from the elements. Manufacturers are building stiffer chassis with reinforced supports for less flex and much sportier ride.

Convertible is not a popular body style in India. Reason? All the dust and pollution that characterises our roads, and budget-conscious buyers. Things are changing rapidly though. Convertibles are slowly becoming a luxury statement as most of the luxury car manufacturers are bringing Atheir convertible models to India. In the automobile industry, convertibles occupy a unique niche. They are not cars as much as indulgences, an emotional purchase that has nothing to do with practicality or taking the family for a Sunday afternoon outing. At the end of the day, convertibles are all about exclusivity and making a personal statement. An expensive personal statement.

Businessworld からのその他のストーリー

BW Businessworld

BW Businessworld

Did the Budget Shortchange Women?

UNION FINANCE MINISTER Nirmala Sitharaman's Union Budget 2026-27 is framed at a critical juncture for India's demographic trajectory.

time to read

1 min

February 07, 2026

BW Businessworld

BW Businessworld

STABILITY MEETS AMBITION

The centrepiece of this budget's “Viksit Bharat” agenda is the continued momentum in capital expenditure, now hovering around the Rs 12 trillion mark

time to read

3 mins

February 07, 2026

BW Businessworld

BW Businessworld

GROWTH MOMENTUM & SOME MISSED OPPORTUNITIES

Budget creates the right trajectory for the real estate sector; however, there is still much room for improvement in the area of providing affordable housing

time to read

3 mins

February 07, 2026

BW Businessworld

BW Businessworld

KEEPING THE REFORM EXPRESS FUELLED

The first budget prepared at Kartavya Bhawan sustains the momentum of structural reforms for the startup sector as a core driver of Viksit Bharat

time to read

3 mins

February 07, 2026

BW Businessworld

BW Businessworld

A VISIONARY ROADMAP

By embracing large-scale structural reforms, the government has sent a clear signal: tourism is no longer just a peripheral sector but a central engine of India's journey toward becoming a Viksit Bharat

time to read

2 mins

February 07, 2026

BW Businessworld

BW Businessworld

STEEL SECTOR ON THE UPSWING

By linking regional development with industrial modernisation, the budget has laid a strong foundation for a long-term, transformative growth

time to read

3 mins

February 07, 2026

BW Businessworld

BW Businessworld

BUDGET BETS ON SPEED, STEEL & STRATEGIC DEPTH

NIRMALA Sitharaman's ninth Budget suggests that India believes the long taper is over and that a cautious takeoff has begun. For much of the past decade, criticism of India’s economic management followed a familiar script: a government that spoke the language of transformation but governed with the instincts of a caretaker, balancing a vast electorate's demands against the imperatives of long-term industrial growth.

time to read

4 mins

February 07, 2026

BW Businessworld

BW Businessworld

WHY DATA CENTRES AREN'T TECH

THE UNION Budget 2026-27 made a remarkable announcement: tax holidays extending until 2047 for foreign companies providing cloud services through Indian data centres. This 23-year incentive window, coupled with exemptions from Minimum Alternate Tax and a favourable 15 per cent safe harbour margin for related entities, represents one of the most generous policy packages in recent memory. The sheer scale of these incentives prompts a fundamental question: what exactly is the government subsidising?

time to read

3 mins

February 07, 2026

BW Businessworld

BW Businessworld

Central Bank Decides to Give Private Sector Driven Growth a Chance

IN ITS LATEST bi-monthly monetary policy review, the Monetary Policy Committee (MPC) of the Reserve Bank of India has once again chosen calm over drama, keeping the repurchase rate — better known as the repo rate — unchanged at 5.25 per cent. The decision, widely anticipated, suggests that the central bank is in no hurry to either slam the brakes or hit the accelerator as the economy navigates mixed global cues and a steady domestic demand.

time to read

1 min

February 07, 2026

BW Businessworld

BW Businessworld

REIMAGINING HIGHER EDUCATION TO BUILD ATMANIRBHAR BHARAT

Why skills, employability, and industry immersion must sit at the heart of India's education reform

time to read

2 mins

February 07, 2026

Translate

Share

-
+

Change font size